The Right Idea For Your Social Media Efforts

The Right Idea For Your Social Media Efforts

 

If you are struggling to get the engagement and attention you desire, chances are you are missing something important.
That something might me the right data.
Data you can act on in order to optimize your social media efforts.

You want to get insights about your collections?
We have your back?

You are active on other social media platforms and want to see who of your engagers there is active on G+ as well?
We got you covered!

Go to http://www.circlecount.com/pro/ and explore all the features that get you back on the right track!

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One Step to Success with CircleCount PRO

You or your business is on Google+?
You want to get to know your interactors better?
You believe in data to be the key to business success?

Then go to http://www.circlecount.com/pro/ and check out our free trial for CircleCount PRO.
You’ll get deeper analyses about your interactions, insights into your collections, insights into your pictures and much more!

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Stay tuned, there’s a lot to come!

SEO Tools for Unseen Problems

SEOIn today’s online market, everyone is using anything they can get their hands on to be one step ahead of the competition. The funny thing is, the people with the most success are using things easily accessible to anyone. Search Engine Optimization (SEO) is the buzzword that has encapsulated everything a company or individual needs to be successful in the online market. This article lists some of the most common and effective digital marketing tools being used by top companies today.

Moz
Moz is a tool designed to search and compare keywords against each other. It can identify bad links and broken pages as well as detect data intensive areas on a website that should be rectified. If a website owner wants to improve his/her website’s visibility, Moz can help make it happen.

Other marketing tools free from Moz include:

  • Followerwonk, which allows user to compare data between Twitter accounts.
  • Mozbar, which works with an internet browser to inform users of key features on websites that have been opened.
  • Moz Local, which provides information on a website’s local citations.

Screaming Frog
Screaming Frog takes a family portrait of a website, making a full list of keywords, pages, links, and crawl levels. This tool is powerful when trying to get a picture of where a website currently is so optimizations can be made in particular areas needing attention.

SEMrush
If the owner of a website wants to know more about the keywords being used by a competitor, SEMrush is the right tool for the job. Even entering a sites URL reports 10 keywords being used by the site entered. This is a great tool for getting to know the competition so websites can make themselves stand out. It was also named one of the best SEO tools of 2015.

Clicky
Clicky is a dashboard for data that allows users to easily sort and filter visitors to analyze data associated with unique users. This information can be vital when trying to figure out how long visitors are spending on each page with the added benefit of informing the user if their website goes offline.

Google Search Console
Google Search Console is something that anyone who owns a website should never go without. This tool is meant to work with a user’s website in relation to how people using the number one search engine on the internet can stumble in the right direction. Everyone wants a higher page ranking on Google, and Google Search Console is a great tool to get it.

Piwik
Piwik provides unlimited data storage to keep track of web analytics reports with real-time updates, event tracking, and so much more. With great community support and the convenience on working for both Android and iOS, this is the pocketknife of data dashboards.

Google Analytics & Google Webmaster Tools
As with Google Search Console, if it has Google in the name, odds are anyone with a website should have it. Any online marketer is lost without the information available through these tools. An argument could be made that having these tools may give someone everything they need to start off. With a strong dashboard for data that provides link data (showing which links are getting people to a user’s website), Google Analytics & Google Webmaster Tools can help everyone from web pages to webmasters.

Woorank
Another tool that can generate reports on competitors websites, as well as the user’s website, is Woorank. Worank can provide some of the most minute details that a user may never have considered. From in-depth geodata to a convenient mobile section, this tool provides information that no other premium analyzer does.

Raven
If a user likes Google Analytics and Google Search Console, Raven uses these data sources in its analytics and does so much more. If efficiency is the game, this tool plays it just as good as anyone else — maybe better. Creating multiple online marketing reports, Raven can keep track of when a site is running well, or when there are trouble areas that need to be fixed. Raven also detects general coding errors and broken links.

These tools are just some of the many out there, and one size doesn’t fit all. Just as using a sledgehammer for a finishing nail is overkill, using a six-ounce hammer to bust concrete won’t be enough. Consider the tools above to be a starting point. When a user familiarizes themselves with one data dashboard, they can start to understand their needs and what they’re looking for as they explore other options.

For users trying to up their game or simply learn the rules, mastering and utilizing any of the above SEOs will give an edge. The more tools a user has in his/her tool belt, the more efficient they can be when it comes to solving issues on their website and optimizing their hits from search engines.

QR codes, SMS & NFC, Oh My! How to Boost Mobile Conversion Rates

We’re not just interested in a quick way to transmit a clever ad slogan anymore. It’s much more than that. Brands are taking on complex personas, and brand recognition occurs not with a jingle, but with just a few notes. Messages are getting shorter, and tools like the QR code, the SMS, and the NFC are becoming vitally important with a growing m-commerce market.

In a survey of 1,000 consumers conducted by Lightspeed Research for Accenture. Fifty six percent of consumers said that mobile devices make the shopping experience more enjoyable.

According to a 2013 study by McKinsey, m-commerce is a big deal. It says:

“Now totaling $200 billion in global transaction value, mobile commerce is projected to grow by 35 percent annually over the next five years.”

There are three prevailing methods of reaching this market.

qrcodes1

The SMS (Short Message Service) has been around since the early 2000’s and is still effective. They can send a short and clever slogan in a quick message, but can also contain links to redirect the user to a sight of interest. SMS services are simpler, do not require scanning technology and are often more compatible with devices in less developed parts of the world. This is important for marketers involved in international sales. And although simple in principle, it’s evolved to include services like “short codes”. A customer will receive an ad with an abbreviated number with which to become engaged with a brand. Besides messaging, it’s a way for marketers to attract visitors and redirect them to more content about your brand. Examples include:

qrcodes2

Beyond words: One-dimensional barcodes were a great innovation, used for attaching product data to goods in a store, to make checkout at the register quick and easy. It also tracks a parcel of mail to your door. Because the amount of information was limited, it evolved into a two-dimensional “quick response” (QR) codes which could contain more information in a smaller area. As soon as smartphones had the ability to scan, the potential was quickly apparent and a new marketing philosophy was born. Now, you can easily create a QR code (for free) and get it out there quickly.

qrcodes3

More localized communication: A more sophisticated form of communication is beginning to compete with the QR code. Near field communication (NFC) allows a user to wave a smartphone over a NFC compatible device, to send information: shipping addresses, locations, even business tools like invoices. There are no visual cues required and is easier to use than an optical scanner. Examples of applications include:

  • Grocery store checkout
  • Public service announcements on busses or trains
  • Secure online payments
  • Tagging exhibits at car shows or museums with a description/explanation

QR codes, SMS and NFC are inexpensive, effective, and easy to use technologies. In a nutshell, they boost mobile conversion rates because of how quickly the customer can become engaged. Keep that in mind when using them.

  • They should be easy to use and even easier for the user to become engaged.
  • Make them fun to use. This is a great way to entice visitors to engage in fun activities like Ikea’s Facebook tagging promotion, for example.
  • As with any other ad campaign, keep your returning customers in mind. This may be an opportunity to reward repeat customers. Increasing your customer retention by 5% can increase profits by 25% to 95%.

Mobile conversions are now the first topic of conversation among experienced entrepreneurs with regard to sales. We know that when engaging customers, time is critical. The number of words and the quality of your message means the difference between a curious click and a sale. That said, it makes perfect sense that mobile marketing is eclipsing all other methods of customer engagement, and those who provide online business tools must be prepared for it.

Using Google+ to Increase Organic Search Results

Google Plus is a relatively new social media platform that is designed to help you engage with communities and online users around the world. As such, it is clearly a great way to help improve organic search results for your website or blog. By keeping up to date with new trends and technology, using new platforms like Google+ can really help boost your SEO marketing efforts. There are several ways to engage the Google+ community that can attribute to increasing your overall organic traffic and rank among search engines. We will be covering some of the most important factors that you can use with Google+ to help you drive more traffic to your site, explain how and why it works.

Indexed Content
One major advantage that helps webmasters is the fact that Google will automatically index their posts, meaning that certain search terms entered by users will be able to find your content much easier, as it is organized and catalogued appropriately by Google. Submitting posts through Google+ may provide you more results for organic traffic, as opposed through other social media outlets.

Google Plus Local
If you own a business or provide a service, creating a local page and profile through this platform is another great way to attract searches from users within your region. Not only will this help you drive more organic traffic, it may help you increase your conversion rates or potential sales. Google+ will give preference to those with a profile, refining the results based on their geographic location. Which takes us to the next feature of Google Plus.

Personalized Content
Anyone who uses Google+ will start to receive personalized content that is based on numerous factors. From geographic preferences to search history, advanced algorithms look at the best matches for Google+ users. Those who implement this social media platform into their marketing efforts are also given preference and a higher likelihood of pages and posts that are ranked better. Personalized content for users are not the sole factor that can help you achieve results but they can attribute to the overall effectiveness in using Google.

 Content marketing

Lets be honest google weighs itself more heavily than other social networks. When targeting SEO rankings and organic traffic with content marketing make sure you share your content and promote it on Google +. Often you won’t get as many social signals as say twitter or Facebook, but the signals from Google + have been shown to carry a tad more weight and get more real shares that translate into backlinks. Infographics with unique information do really well on Google + and tend to rank naturally and quicker when focusing on Googles platform as opposed to it’s competitors. Be active in communities and don’t spam, and when you do have a piece of content ready Google’s communities are much more supportive than their alternatives.

Hangouts
There are plenty of circles and hangouts that can help you market your website to other like-minded individuals and potential clients. It is also important to note that Google+ has one of the most active and largest groups of internet marketing and SEO professionals. Staying current with new trends regarding the nuances of Google+ is important to help you get the results you desire, not to mention the communities offer special types of trainings that can translate down to you employees. There is plenty of help that can be found in the many hangouts and circles associated with Google.

Profile and Rank
Creating a Google+ profile and producing quality content can help out in so many different ways. Having a personalized touch with pictures, catchy headlines in your content and becoming an authority in your area of expertise will help improve your chances of getting ranked higher and having your content recommended in search engines. Furthermore, content that is posted using your personalized Google+ profile, provides an attractive snippet or preview of the content, making it more likely for users to click on your links.

Google+ is an evolving social media platform that continues to offer more features that are relevant to SEO. There is not just one element that can be found in Google+ that plays the biggest role in increasing organic traffic and searches to your website. It is important to utilize all of its features and remain active on your profile and in the community. Like most things in search engine optimization, it takes time and dedication to promote your site, but can prove to be a very worthwhile endeavor for those who do choose to use this in their marketing strategies.

Will the Mobile Revolution Smother the Trusty Desktop? | The State of 2015 E-Commerce

If a desktop computer could wear clothes, it would arise every morning at 6:30 a.m., don a blue shirt and khaki slacks, and hum the “Green Acres” theme song on its way to work – which is at Microsoft, of course. If a smartphone could choose its attire, it would look like a GQ hipster and wear a jacket in summer before it was cool.

This is serious stuff. Global business-to-customer (B2C) e-commerce reached sales of $1.5 trillion in 2014. Now drum roll please and a quick check of the sales analytics, in the United States, customers spent an estimated $480 billion on online sales. E-commerce has passed the tipping point to become mainstream, and its success depends on these two players: the white-collar PC and the urbane smartphone. Come 2015, what part will desktop devices, mobile phones, and shopping cart interface play in e-commerce?

Mobile and Desktop Device Ownership
In 1973, Motorola unveiled the world’s first smartphone for $3,995. That’s more than $21,000 in modern U.S. dollars. Today, everyone and his mother have phones. Ninety percent of Americans – and practically everyone under 49 – owns a cell phone. Eighty-three percent of those under the age of 29 own a smartphone, like an Android or an iPhone. The more urban, male, educated and affluent a person is, the more likely he is to own a smartphone. Differences in ownership by gender and ethnicity are negligible.

The mobile device newcomer is the tablet. In 2013, 200 million were sold. By 2017, pundits expect annual tablet sales to surpass one billion. That means one out of seven people, across the entire earth, would own a tablet. Approximately 12 percent of all time spent browsing the Internet occurs on tablets, and as will be seen, it is rapidly becoming the superstar of online shopping.

In the personal computer (PC) world, the three big players are Lenovo, HP and Dell. All report a dim future for the traditional desktop computer. The lion’s share of 2014 PC sales went to corporate businesses running large programs that require a PC, like companion diagnostics programs and personal medicine analysis, and the occasional cult of college gamers. For 2015, many predict that more people will buy tablets – not to mention smartphones – in lieu of traditional desktops and notebooks.

Synopsis: The PC is on its last tottering legs. The smartphone reigns king, and the tablet is the popular new kid on the block. Should businesses, therefore, spend the extra money to optimize website navigation and presentation for PC operating systems to entice business customers? Or should they build responsive websites and mobile shopping carts to woo the Millennial generation?

Mobile and Desktop Device Internet Usage
The third week of August 2014 held the answer. For the first time since mankind found caves, mobile devices brought more traffic to online stores than did computers.

Now, that trend comes with a soup of caveats. More desktop shoppers, for instance, used traditional search engines like Google and Bing, whereas mobile users preferred social media outlets like Facebook. That, too, comes with caveats. Antique collectibles and digital cameras are often purchased through Facebook. Home furnishings and specialty gifts, however, rarely are.

Here’s the biggest caveat of all: Mobile users may bring more traffic to online stores, but desktop users are more likely to push the buy button. Smartphone conversion rates often fall below one percent. Analogous tablet and desktop rates hover between two and three percent. This trend could be due to a dozen annoyances. Smartphones take longer to load web pages. Tablets can showcase more data per page. Desktop connections are viewed as more secure. Smartphones don’t have keyboards. Et cetera.

Perhaps the reason is simpler. Recent studies show that 77 percent of mobile users blame a poor or unsatisfying viewing or navigation experience with their unwillingness to buy from a site. For many businesses, responsive websites remain an afterthought designed for looks rather than ease of navigation. Building data-heavy interactive smartphone websites, therefore, could instantly improve conversion.

It is all well and good to know this information for the coming year. But how can a business get the data instantaneously, without waiting for pundits to crunch the numbers and paint ‘em pretty?

E-Commerce Software Programs
Meet Shopify, e-commerce software. Programs like Shopify allow users to monitor site traffic, visitor demographics, conversion rates and other metrics from the backend. It is like a digital surveillance program that does the math automatically.

A user can also hook up Shopify to third-party providers to exploit extra data. For example, a small business owner can create a dashboard with self-service analytics that enables her to transform her raw Shopify backend data into crisp, clean graphs. She can use these graphs to identify peak shopping season, customer demographic data, and her most effective marketing channels.

The mobile revolution has not yet claimed total victory. Desktop PCs, smartphones and tablets all bring billions to digital shelves. The savvy entrepreneur, therefore, will target all three devices – and buy an e-commerce dashboard to catch and crunch the salient numbers.

Image source: https://stocksnap.io/photo/VVSESFW1MS

The Difference Between Predictive Analytics and Business Intelligence

The Difference Between Predictive Analytics and Business Intelligence

Although there is definitely a great deal of value in successfully predicting future actions within your industry, the nature of prediction is uncertain at best. You may have a gut feeling about what will happen, but in many cases, external conditions and unexpected events will override predictive measures and cost your business a great deal of money and time for no reason.

There is a better way to use information than to put it into a predictive analysis algorithm and expecting a result that you can base executive decisions on. Here is a better format for organizing data that a busy executive can use in a streamlined way.

– First of all, create a data dashboard with more detailed information than what you think that you will need.

In order to fully create a picture of the present and the future, you need a full picture of the past. Many predictive models bind themselves because the model itself limits the input that can be acknowledged by the program.

If you want to create real business intelligence that gives you more of an opportunity for a correct decision than a predictive model, then you must begin with a program that allows for substantive input. “Garbage in, garbage out,” as the saying goes.

– Secondly, invest in a trusted line of human analysts to sort through the output of your business intelligence programs.

Before the raw information from a particular campaign is ever presented to an executive to make any kind of decision, there should be a trusted group of analysts whose job it is to sort through the output and determine the most relevant data to present for future analysis.

In order to turn a predictive analysis into a true business intelligence campaign, there must be input from people who understand the things that computers do not. For instance, only a human can respond in real time to unexpected events until that information is input into a program. Humans are able to interpret data trends that do not fit a certain mold – this kind of data will only confuse a computer program, or worse, make it think that a particular situation is something else entirely.

– Third, any executive that is expected to make a decision from information must be presented information that is relevant to a certain topic.

Although it is up to the analysts to sort through the raw data, it is up to the executive to dictate what the actual goal of the analysis is. There should be a meeting of the minds before any data is processed so that the computers can be programmed to look for the right kind of information trends and the analysts will be fully informed about what the goals of the process are. Otherwise, information can be interpreted in a number of ways. This is of no help to anyone in the company.

Although very few executives have the time to ask the “why” questions when information is presented to them, analysts should have this information handy for themselves. Before presenting anything to an executive, analysts will have a much better chance of providing true business intelligence by collaborating on the data that they will present to the decision making class of the company. This process will also help to quantify any of the ideas that are presented to executives rather than simply relying on the algorithm of the program.

– Fourth, the external situation must be considered.

The problem with predictive analysis is that it cannot analyze the situation surrounding any of the results of a certain condition. If trend lines are the same at two points in time but the market surrounding those conditions are different, a different outcome will likely occur. There may also be new competition in the market that was not there any more. All of these factors must be considered. They are factors that may not be able to integrate themselves into a program at all; this is another reason that the human analysis of the computer results are so important.

If there is a new and relevant competitor in the marketplace, then you must incorporate their impact on the marketplace into any new results that are compiled. Be sure that this is a part of the data table that your analysts put together for the executives and decision makers.

Customer Recovery: Recapturing the Heart (and the Business) of a Lost Customer

Even if your business is securing new customers constantly, losing customers at the same time will not help the company to grow.  Rather than assuming nothing can be done to regain the trust of that lost customer, it pays to get in gear and do what is necessary to rebuild the relationship.  Here are some tips that will help with the process.

Identifying the Reasons That the Customer Left

As the supplier or vendor, you are in the position to understand what happened on your end.  Unfortunately, too many people stop at that point and never consider the perspective of the lost client.  While using a zendesk integration to gather information from different databases is a good start, your job is to look beyond what you know to be fact and take a good look at what the customer perceives as the reason for the end of the relationship.

This is going to require more than an internal investigation.  As important as it is to check your own procedures and the actions of your employees, you must be able to see those events from the point of view of the customer.  Never dismiss them out of hand.  That is true even if what the customer perceives occurred was actually something else.  If you have any hope of winning back that customer, you must get a good idea of what he or she thinks.

Own the Situation

No matter what actions took place on each side of the events, you take ownership of the breakdown in the relationship.  That means you assume responsibility for what happened.  It doesn’t matter if the issue got rolling due to the failure of one of your suppliers to provide goods or services on time, or it the matter is because the client did not quite grasp how a certain service works.

Avoid backhanded apologies that leave room for some of the blame to be placed on the customer.  The worst thing you can do is tell a former client that you are sorry he or she didn’t understand how to place an order for rush delivery.  Instead, you take the responsibility and state that you should have made it clearer on what was needed to produce the desired result.

What Are You Going to Do About It?

Lost customers may appreciate a sincere apology, but the only way to really capture their interest is to offer a workable resolution.  This will likely mean tweaking some of your internal processes before you begin the effort to rebuild the lost relationship.  Even if you think the current setup is perfect, the fact that you lost a customer for any reason indicates there is room for improvement.

A twofold approach is likely to generate some interest.  First, explain to the lost customer what you’ve done to help prevent the same set of circumstances occur a second time.  Make sure each step is presented in a positive light, and call attention to how this will make things easier for the client.  Depending on how well those changes resonate with the customer, you could be on your way to getting that second chance.

For the second step, offer some type of incentive.  While money may not be the first priority of the client, you can bet it figures into the mix somehow.  After explaining how things will be different going forward, offer some type of discount for any orders or usage of services that will remain in place for a limited time.  For example, if you run a teleconferencing company, that discount could apply to all conference calls placed over the next thirty days.  Be clear about the amount and how the discount will be applied to the invoices, and be prepared to back up that verbal offer in writing.

Tracking Progress

Just as there is a sales funnel for cultivating and signing up new customers, there is also a customer service funnel designed to aid in customer service and support.  In order to manage that funnel effectively, your team must be able to retrieve relevant information with ease.  Since that data will not necessarily reside in a single database, it helps to structure the network so data can be downloaded and sorted in a common source.

One way to easily collect relevant data into one easy to use database is with the aid of an overlay that can grab the data and organize it for quick access.  The right integration program helps to provide the connection between different contact databases, manages the scheduling of follow-up calls, and even triggers the generation of email and hard copies sent by post.  The integrative software can pull from sales databases, the accounting database, and even grab information about the status of shipments.

Using this tool effectively will mean there is a constantly updating record of what actions have occurred with the client, what actions are pending, and even some ideas of what should be planned once those pending items are completed.  The right software makes it easy to generate reports arranging in any manner the user needs, or create charts that help to show the progress (or lack thereof) with winning back the lost customer.  The ability to collate the data and actually look at it up close will often yield new and more creative ways of what to do next.

The choice is yours.  Do you want to write off the customer as a lost cost, or do you want the relationship back?  Show the client you can provide them with excellent service and support, and the odds of healing the broken relationship are very high.

Three Ways Digital Marketing Can Take Your Business to the Next Level

Photo via Pexels

 

The world of business is far different today than it was just a decade ago. Now, entrepreneurs have the ability to market their products and services to a worldwide market using the power of the Internet. Along with these new possibilities comes the reality that there is now more competition than ever before, and many business owners are having a difficult time accepting this fact. Whether your employer has yet to establish substantial digital marketing into their business plan or is just having trouble keeping up with the continual changes, there are three important ways you can use your skills to take the business to the next level.

 

1. Powershell Foreach

 

One of the most complicated aspects of digital marketing is the correct implementation of coding. From copying and pasting to moving lines of code and more, just a simple error can make all the difference. Powershell Foreach is a handy host application that allows users to both write and edit their scripts just as they would in a text editor. As if that weren’t enough, users can also take advantage of the ability to run scripts the same way they would in a command shell. It’s interface is easy-to-use as it features the following panes:

 

  • Script pane where you can write and debug scripts as well as edit existing ones
  • Console pane where users enter and run commands and see the displayed results
  • Add-on tools pane

2. Creative Writing

 

So you’ve long ago launched your website, and you implement ideas daily to increase your SEO efforts. All of this hard work is done in vain when people don’t have interesting and engaging content to explore once they arrive at your site. Success in SEO relies heavily on the creative writing abilities of the digital marketers in charge of updating the website. The average attention span of those seeking products and services online is eight seconds. Therefore, if you fail to intrigue then within this time, you’ll likely lose them.

 

As you create content for your website, think of catchy headlines and throw in your keywords in correct content that doesn’t take away from the intrigue. It can be difficult to create content when you have to also incorporate your regular SEO tools, but failure to take the time to produce relevant content with value will ultimately result in a loss of traffic.

 

3. Continued Education

 

It’s currently estimated that computing power doubles every two years. Even if you spent two years earning a masters in Internet marketing, your learning quest cannot end there if you want to succeed. It’s crucial to keep up with the latest trends in order to maximize your SEO efforts. Popular search engines are continually changing their algorithms. Failure to keep up with these alterations can leave you in the dark when it comes to maintaining a commercial website.

 

A Whole New World of Business

 

Today is an exciting time to be in business. With so many technological tools being introduced nearly every day, there are so many new and exciting ways to introduce your products or services to a growing number of consumers. The key is to work smarter instead of harder and actually utilize the tools being made available today.

 

This requires a skilled team of digital marketers always working in the background to ensure your commercial audience is maximized. It starts with the realization of the importance of SEO efforts, and understanding these three important factors can help employers truly understand the significance of their digital marketing staff.